Detlef Hartung – Georg Trenz


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LICHTFELGEN(Light Rims)
E–Class world launch, Daimler Chrysler, International Salon of the Automobile,
Brussels

This presentation of the new E–Class, which ran every hour, was supposed to introduce 10 developments by Mercedes design engineers and translate them into typography.
The innovations were projected into the space chronologically, as circular spots. They condensed, rotated, explored the exhibition hall, sought out open spaces and conquered the exhibition space, which was seen as a layout, from the LED wall.

The typographical choreography produced new, constantly changing links between exhibition architecture, vehicles and visitors, both visually and in terms of content.

At the end of the production the spots moved, rotated and explored the whole space.

credits:
production planning: design hoch drei, art & stage, Christian Kohlmann
equipment: etf
music: frootloop music production
operator: Michael Cremers
LED–animation: M. Salzbrenner

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